DESIGN

Vulcano TitaniumAlongside its astonishing performance and pedigree, the design of the Icona VULCANO is an evolution of the very advanced form language which was first introduced on the Icona Fuselage concept in 2011 by Samuel Chuffart, Icona’s design director.  The aim of the design approach is to express the amazing capabilities of this extremely powerful car, while maintaining harmonious and generous shapes: bringing together the Beauty and the Beast.

The very first idea for the Vulcano was to use a front engine layout, and to use a strongly sculpted body side which would evacuate the hot air from the engine and reduce the air turbulence generated by the wheels.   “As different ideas came together, the most challenging design issue which we faced was how to create a balance between power and beauty.  When you’re trying to create a feeling of aesthetic harmony, you risk creating too many sweet lines, which decreases the feeling of power. On the other hand, if you make too much of the powerful features which are necessary to a super sports car such as its cooling cutouts and blades which manage the air flow, they become graphically too dominant, and this makes the car less beautiful.  The way we found the right balance was usually by looking for the greatest simplicity” said Samuel Chuffart.

The Vulcano uses a consistent theme of dynamic triangles set in horizontal symmetry, reminiscent of the ICONA logo, which balance the dynamism of the volume.  To connect the features and divide each part, tight lines compliment the voluptuous shape, enhancing the car’s sensual power.

Talented young French designer Samuel Chuffart brings exceptional international experience to his role as design director of Icona. During his eight year tenure at Nissan Design in Europe and the US, Mr. Chuffart  played an instrumental role in the creation and realization of the Nissan DNA which is known today.  Mr. Chuffart then moved to Jaguar-Land Rover, before being selected for the coveted position of Chief Designer in Italy in 2008, successfully developing numerous production cars soon to be seen on the road.

Chuffart

Founded in early 2010, ICONA brings together the best of European design, engineering, modeling and prototyping experience in the automotive sector.

Through its integrated partnership with sector leaders Tecnocad Progetti and Cecomp located in Torino (Italy), ICONA offers complete engineering support to integrate feasibility into styling from the early stages and provides design models to complex prototypes.

icona

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